Soundproof rooms where you can do permanent damage to your hearing. A wall of electric guitars that you can plug in and play. There is a room full of acoustic guitars, where you can pull a $3,000 guitar off the wall and play it. "Here, my customers think it's great: 'Cool, the president of the company is in a band.' " Eraserheads, not surprisingly, is now called Men From Mars.īegelman has packed a 34,000-square-foot store full of stuff for musicians. "If I stood up in the middle of an Office Depot opening and started playing as Eraserhead," he said, referring to the rock band he plays with, "my customers would think I'd lost my head. selling legal pads and computers: the emotion. Begelman also owns smaller Ace Music stores in Miami and West Palm Beach.Īccording to Begelman, there is one big difference between selling guitars, saxophones and sound boards vs. This is the chain's fifth superstore, with stores already open in Tampa, Dallas and two in Atlanta.
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